WAM Australia unveils new facility
On Friday 21 November, Dr Elizabeth Gibson, CMPA General Manager and Emma Morrison, Member Services Officer attended the opening of WAM Australia’s new facility at Dandenong South.
The event, titled ‘From Modensa to Melbourne: Unveiling 8,000 sqm of Italian Engineering’, celebrated the company’s evolution from local sales office to a major manufacturing and distribution hub for the Oceania region.
The new facility at 3/10 Abbotts Road, Dandenong South replaced the company’s former site in Kilsyth and includes an interactive showroom, expanded warehouse and production lines, showcasing the complete range of capabilities in Australia.
Industry leaders, partners and distinguished guests, including the Consul General of Italy attended the opening, highlighting the strong economic and cultural connections between Italy and Australia.
Other special overseas guests included Marco Zaccarelli, Deputy General Manager and Matteo Reggiani, Marketing Director, both from WAMGROUP.
Guests were treated to a special culinary experience provided by Trattoria Emilia, one of Melbourne’s most respected Italian restaurants. Guests enjoyed authentic dishes prepared with recipes from Modena, the heart of Emilia-Romagna region and home to WAMGROUP’s global headquarters.
The opening marked the culmination of a rapid expansion strategy – established in 1997, WAM Australia operated for more than two decades primarily as a sales office working with distributors, supported by a team of 15 and an annual turnover of $5-7 million.
In the last three years, the company has undergone a radical shift to a direct-to-market approach. This transformation was strengthened by the strategic acquisition of Bulknet two years ago, further consolidating WAM’s presence in the local market.
WAM Australia now employs nearly 60 people, including 15 dedicated sales staff, and generates more than $18 million in annual revenue.
“Our longstanding partnership with the CMPA is built on a shared commitment to the Australian construction materials industry. With our new manufacturing hub in Dandenong South, we are proud to offer CMPA members even greater support through faster local production and expanded stock availability right here in Victoria.”
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